OFW’s are the the modern-day heroes of our country. They embody the sacrificial spirit of the Filipino people. To leave one’s homeland, one’s family, in order to pave the future for one’s loved ones is not an easy thing to do. That may be a bit of an understatement. It requires total dedication, and selfless love in order to accomplish such a task. Over the years, more and more of our kababayan decide to trod this path. They send money overseas in order to support the pieces of their heart that they left back home.
BeamandGo: Philippine Festival 2015 at Yoyogi Park, Tokyo, Japan
BeamandGo Team in Japan showing some love
This is where most of the complications lie. Money has always been a source root of complexities, misunderstandings, and issues. There have been many cases in which the money ,which was earned through hours, weeks, months, of sweat in a foreign, alien land, does not find its mark. In other words, it has become misused, and instead of being of help to the designated people, they become wasted on the guilty pleasures of an irresponsible individual. It has been portrayed countless times, a tito or tita who takes care of the OFW’s children, use the money to gratify their own selves. This is a very grave situation, and one which Beam and Go, aims to eradicate.
Headed by CEO, Jonatha E. Chua, their aim is to provide an alternative way to our OFW’s to support their loved ones instead of just sending cash. They present the option to buy food, medicine, health care, insurance, education and other essentials for your family in a hassle-free way. How is this possible? Their answer lies in digital gift certificates. These certificates will be directly sent to the phones of the target individuals. This eliminates the middle man, making it a purely straight transaction.
BeamandGo will also soon be integrating Bitcoin as an added alternative, together with the digital certificates. Due to its being a P2P (peer-to-peer) system, it fits the goal and aim of BeamandGo: to eliminate the middle man. In this new light, Bitcoin can actually be factor of the bridge that will gap OFW’s and their families. We are still yet to see if it will deliver on its potential, and if can go side-by-side with the already existing digital certificates that the OFW’s are more opt to use at the moment.
The start-up also makes their presence known through outreach activities. Only recently, the Beam and Go team went to Iriga city to meet with a number of OFW’s and their families, saying that digital certificates could never amount to human interaction.
This is a factor which start-ups often tend to ignore, the fact that technology is only a medium in which we express the solution to a problem that we are trying to solve. We are not robots, or pieces of artificial intelligence. We are still brothers and sisters at our cores.